King of Shaves calls their new Hyperglide shaver “revolubetionary”. Every razor now has a lubricating strip. As guys know, this can get a bit messy. These Hyperglides, on the other hand, have a lubricating gel that activates with water and eliminates that gooey mess.
Their patented system came about from a design that reduced friction from inserting catheters into arteries. Which is pretty amazing that they now use this technology for razors.