Michael Jordan and Nike made bank on Air Jordans. Read up on the guerilla marketing-esque way Air Jordans started. Now, Jordan takes it into the future with the Jordan Future Black/Infrared colorway. Its well-known black/red colors meet up with woven top uppers made with 3M threads. They’ll be released March 1st.
“I mean listen, we talkin’ bout laces. Not a game, not a game, not a game. We talkin’ bout laces. Not a game, not a, not a, not the game that I go out there and die for, and play every game like it’s my last. Not the game. We talkin’ bout laces, man. I mean how silly is that? We talkin’ bout laces.”
That’s how Allen Iverson would address these Gucci White Slip-On Sneakers ($495). Lace-free and distraction-free. Just shove that giant hoof inside and understand what $495 of blue snakeskin feels like. I imagine it feels like warm butter on your feet.
Fans of Back to the Future II don’t soil yourself. Nike will be releasing shoes with power laces sometime in 2015, just like the ones Marty McFly wore in the movie. Designer Tinker Hatfield (very cool name) was at the Jordan Brand’s Flight lab space in New Orleans where he was asked about power laces. “Are we gonna see power laces in 2015? To that, I say YES!” Hatfield exclaimed. And so the wait begins.
He explained that ‘paint colors’ inspired his collection as “had the modern family, which he described as ‘me, Kim and North’ living a ‘jet-set life’ between New York, Paris and Los Angeles”. So basically, colors inspired him, as well as him just looking around his private jet. Nice.
Take a look at his collection and try to predict this season’s best sellers.
Be a modern-day Superman and wear this jacket like a cape.
Back in September 1985, Nike released the original Air Jordans in a black and varsity red colorway to match the Chicago Bulls uniform. Known as the “Bred” color scheme, it’s become the most recognized Air Jordan release and the shoe that kickstarted Nike and sneaker endorsements. At the time though, David Stern and the NBA weren’t having that, issuing a letter to Nike informing them that they violated league rules.
Stern fined Jordan $5,000 every time he wore them. That didn’t stop Jordan from lacing them up during the season though.
Nike paid the fines for Jordan and even used their banned status as publicity in their Air Jordans commercial, creating an even greater aura around them.
Now, on December 28th, Nike releases the Air Jordans 1 “Bred”. They’ll be tough to get, but worth the $140. They might even make you jump higher and slam dunk, in spite of all that leftover turkey in your belly.
How do you steal the attention from snowboarding star, video game character, and radiant redhead Shaun White? With these Nike LunarENDOR QS snowboard boots. Let’s face it, the only way you’re gonna steal the thunder from this gold medal Olympian is by rocking boots with 30 LEDs inside the Nike swoosh. Of course there’s also Flywire inner lacing and Lunarlon cushioning inside, but everybody knows the only way to grab the spotlight is to shine your own. Oh, also, do you know how to snowboard? That’d help.
Some things never change. Like the way a pair of fresh new white sneakers make you feel like a high roller; granted, a high roller who is incredibly paranoid about getting that first scuff mark on his new shoes. One thing that has changed over the years — and for the best — is the attention consumers pay to where and how their stuff is made. The Esplar Sneakers from Veja (69 euros) are handcrafted in a Fair Trade-certified factory in Brazil. With a veggie-tanned leather upper, organic canvas liner, suede heel tab and gum soles, you’ll feel like the most socially conscious pimp to ever walk the streets.
“1989 was a common year starting on Sunday.” So says the Wikipedia page for 1989; but we all know you can’t trust everything you read on that site. What you can trust though is the fact that these Air Jordan 1 ’89s ($130) do indeed pay homage to the kicks from that year, what with their cement grey accents. The Air Jordan I and IV are also in the DNA here with the fire red leather upper and Jumpman logo on the tongue. OK some quick ’89 trivia: What happened on March 24, 1989? Answer: My cousin Danny got married! Oh, and Exxon made a boo boo.