Skaters have created fashion trends throughout the years, so it’s only fitting that the fashion industry get off its lazy keester (let’s bring that word back!) and return the favor. Nike and Levi’s have partnered to produce high performance denim specifically for skateboarding. 511 Skateboarding Denim ($198) integrates Nike’s Dri-FIT and vectran technologies with Levi’s classic sturdy construction, giving skaters a stylish and functional option for their lower extremities.
$198 for skaters comfort?!!?? I’m pretty sure JNCO did this 20 years ago for less than $30. This is like trying to market a functioning faberge skateboard.