To celebrate the city of San Francisco, Absolut releases the limited edition Absolut SF. The latest in their annual city-series that includes LA, Boston and Brooklyn, Absolut SF blends grape, dragon fruit and papaya flavors in recognition of San Francisco’s diversity. The grape represents Napa Valley and Sonoma, while the dragon fruit and papaya represent the Asian and Hispanic communities. No rice?? Whatever.
The theme for this year is “freedom of expression”. So, cityscapes of San Francisco decorate the front, mixed in with slogans like “Speak up!” and “Be Proud”. Excluded are pictures of homeless people and punk rock kids panhandling for change.
Interesting note: Absolut city editions typically become new flavors, albeit with slight changes. Absolut Brooklyn became Absolut Orient Apple, going from red apple and ginger to green, red and yellow apple with ginger.
Absolut’s lined up a big marketing campaign with various celebs, including Kevin Ross of Digg and Project Runway alumnus Christopher Collins. Check out Absolut’s Facebook page for more info, including the launch party on June 16th.