After taking his talents to London and snatching up a gold medal for Team USA, Nike has decided to keep LeBron James as a pitchman (rumor had it they were gonna ditch him for Gary Ilgauskas, Zydrunas’ cousin). They’re also rewarding him with his own shoe! And they ain’t half-stepping either. The Nike LeBron X features a Hyperfuse construct with Flywire upper, a Nike+ Basketball add-on, and a full-length Nike Zoom unit. You’ll notice that Nike symbol is backwards. I betcha Gary’s would’ve been straight.