Gustin Selvage Denim: Radical Rithmetic

It always seemed strange that the three R’s of education – reading, writing, and arithmetic – featured a very loose interpretation of what constitutes the letter R. But that’s not the case when it comes to jeans, where it’s all about the three F’s; Fit, Fabric, and Finish. For their new pants, Gustin is going with All-American selvage denim from Cone Mills, one of the few remaining domestic denim manufacturers. These are jeans you’d normally find for $205 at retail, but now through Kickstarter, Gustin will ship them to you directly for $81. That’s a savings of $124, if my rithmetic is right.

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