Adidas Energy Boost Running Shoe: Screw You, Scholl

Taking a look at today’s paper and I see a headline that says Adidas to Dr. Scholl: Drop Dead. OK maybe I didn’t see that exact headline; it was more like Taylor Swift Back Together With Ex-Boyfriend Christopher Dorner (I read The Onion.) But still, Adidas’ new Energy Boost Running Shoe ($150) promises more advanced cushioning for the foot pushening than the good doctor could ever dream of. The technology was created in partnership with BASF, and it reportedly involves thousands of so-called “small energy capsules” in the shoe’s mid-sole yielding massive amounts of energy. The Scholl must go on.

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