It took them about three months, but Sony has finally revealed the PlayStation 4 hardware and its price tag: $400. The console’s design is strikingly similar to that of the Xbox One, with glossy and matte black finishes adorning the slanted-back box. In the battle of E3 press conferences, we’d have to say the PS4 won the day, as CEO Jack Tretton drew one of the most authentic E3 cheers ever heard when  he announced that PS4 disc-based games will be free to trade in without restriction, lend to friends, or kept for life–a direct shot to the ribs of the next Xbox. However Sony also quietly announced one new restriction: Previously free online multiplayer access will now require a PlayStation Plus subscription.