What’s it take for a new phone company to crack through the fortified force field of competitors? How bout an $830 price tag. That’s what the makers of the Ubuntu Edge are looking for in exchange for one of their phones, and they’ll need every penny of it to reach their crowd funding target of $32 million. The goal: make the Ubuntu Edge the Formula 1 of smartphones. The 4.5-inch display with a 1280×720 screen resolution is wrapped in a pure sapphire crystal glass and aluminium body. Inside will be a to-be-named wicked fast processor, 4GB of RAM, and 128GB of storage. Vroom.