The smartphone battlefield is filled with combatants engaged in a war of the specs. But is the winner of the ‘my processor/screen/battery is bigger than yours’ contest really the best device? Motorola says no. The Moto X ($200) consciously stays out of the specs fray and instead focuses on customization and other perks. You can design your own phone, choosing everything from the color to the texture, with some 504 combinations possible. Touchless Control lets you control the phone with voice commands. There’s a 4.7-inch AMOLED screen, Snapdragon S4 Pro 1.7 GHz processor, and 10 MP Clear Pixel camera, and while none of those numbers are class-leading, it’s somewhat refreshing to see a phone that doesn’t pretend it’s carrying a bazooka when it’s armed with a trusty rifle.