Sony A7: Fresh Full-Frame Fun

Like a mama seal watching her pup balance its first ball on its nose, Sony is proudly introducing its A7 and A7R cameras, calling them “the world’s smallest full-frame interchangeable lens models.” Weighing just a pound or so each, it’s quite impressive that the A7 (body only $1,700) and A7R bring full-frame sensors to the table, and thus much better low light performance than smaller sensor cameras. It’s the breakthrough equivalent of the aforementioned seal growing legs, then flipper-dribbling that ball between those shiny wet gams.

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