How does one stand out in a sea of similar S4s and identical iPhones? You go for the gold. Goldgenie’s solid gold iPhone 5s ($3,289) is made from pure 24-karat gold and that will definitely get Siri jealous, so watch out for that. You can also choose from platinum or rose gold, and each phone is unlocked and comes in an elegant box Cherry Oak finish box. It’s not the absolute greatest use of solid gold we’ve ever seen, but it’s damn close.