Jelly Belly Introduces New Beer Flavor. The Other New Flavor Isn’t Bad Either

Jelly Belly just added a Hefeweizen-inspired ale flavor to their lineup. The new flavor took three years to develop. One particular challenge was developing a flavor that would eliminate the bitterness of beer.

They also made a chocolate-covered Tabasco flavor. This sounds like a good contrast between sweet and spicy. Hopefully, they’ll produce a sriracha flavor one day.

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