Named for the West Coast’s time zone, known as Coordinated Universal Time Standard – 8, brand spankin’ new MINUS 8 watches from San Francisco’s Astro Studios are a reminder that time is defined by perpetual change. Too philosophical for you? In short, The MINUS 8 watches remind us that time is passing by displaying a series of subtle color shifts through a process called Physical Vapor Deposition.

And with MINUS 8’s, you don’t just get one watch. You get two unique timepieces: an automatic chronograph and a mechanical Quartz movement. The thought process behind the dual creation? Both watches should be purchased together to support the west coast lifestyle…business or casual, active or formal. So now, you can be both whenever the mood hits.