Cronuts. A new, hip, trendy pastry sweeping the country. Strange, since it’s supposedly an abbreviation for Cro-Magnon Nuts. To each their own. If you weren’t able to get your hands on cronuts, the inventor has another food that might make you wait an hour in line to eat. This week, Dominique Ansel rolls out Chocolate Chip Cookie Milk Shots at the SXSW festival in Austin.

It came about weeks ago when the French citizen ate his first-ever Oreo dunked into milk. After exclaiming “mon dieu!”, the pastry wizard concocted this delectable treat. It should save consumers a grand total of one second from the act of dunking their cookie into milk. That one second can now be spent on chewing, daydreaming and not running.