Amazon Fire TV ($99) was announced today and it will compete with Apple TV and Roku. The box will stream video, audio and play games. Amazon already has announced Disney, Double Fine , Gameloft, 2K and Ubisoft as publishers. Users can stream music from their Amazon libraries and apps such as Pandora, TuneIn and iHeartRadio.

As for video streaming, Amazon Prime instant video will be part of the system and obvious services such as Netflix, Hulu Plus and YouTube will be supported. WatchESPN, MLB.tv, NBA, Crackle, Bloomberg TV and others will also be part of the mix.