Imagine buying one smartphone and then never buying another ever again. Google intends to make that a reality with its modular smartphone, Ara. They’ve targeted a January 2015 release date. When it happens, Ara will revolutionize everything from the manufacturing of smartphones to their buying and selling. Users can switch out the parts they want, speeding up the development of new functions and leading to a whole new ecosystem for the smartphone. Let’s see what Apple does to counter this.