Believe it or not, bottled water seemed like a joke to many people 25 years ago. Pay? For water? Ha! Well, by now we’ve seen how marketing muscle can lead lots of thirsty people to pay $3 for something that comes out of their faucets for free. But besides that, all the plastic isn’t really meshing so well with the environment. That’s why ya gotta like Black+Blum’s eau good filter water bottle. With an ancient Japanese system using carbon filters, the eau good makes ordinary tap water taste great–like, even better than the ordinary tap water with labels on it! The filters reduce chlorine and chemicals, while adding minerals and balancing the pH. The active carbon filter lasts up to 6 months. Plus, come on, isn’t everything cooler when it’s used with an ancient Japanese system?