Kobe Red: Beer-Fed Jerky Tastes Like Victory

Move over pork rinds, there’s a new Manliest Snack in Town. Kobe Red ($7 and up) is jerky made from organic Japanese Kobe beef, considered perhaps the finest in the world. But the real rub here is that these Kobe cows are all beer fed. That’s right, while you’re drinking Mr. Pibb, these cows are chugging Heineken (we use that term and brand loosely here; could also be PBR). The result is chilled out cattle, and chilled out cattle are usually pretty cool with being turned into succulent strips of jerky. Try the Brown Sugar-Lemongrass.