From Bieber to Beyonce, everyone and their mothers has a fragrance to call their own. So why shouldn’t Johan Lindeberg of BLK DNM get a piece of the action? The NYC-based BLK DNM just announced their new fragrance, Perfume 11, named for the year of its introduction. Umm…2011. Inspired by Lindeberg’s personal preferences (re: “black pepper, musk, cedarwood and incense“), the scent represents BLK DNM’s first fragrance offering. According to Lindeberg:
“This year is special: it has been tumultuous and full of revolution and energy. It feels like the new 1968, when new values were being created all over the world. The scent, like everything BLK DNM, is about freedom of expression.”
Perfume 11, priced at $125, is an expression of the same. So where can energetic fragrance fanatics get their hands on this unique bouquet? Try the Webster in Miami, in BLK DNM’s NYC shop at 237 Lafayette Street in SoHo, and online at BLK DNM.