Coca-Cola Cans Go Polar Bear White

As part of a fundraising campaign to protect polar bears, Coca-Cola has turned albino, making this their most drastic change ever for charity. Wanna donate? Just buy a white can, text the package code to 357357, and $1 will be donated to the World Wildlife Fund. Coca-Cola plans to produce over 1.4 billion white cans, which will be on shelves in the next week. Other Coca-Cola products like Diet Coke, Coke Zero, Sprite, Nestea and Minute Maid will also feature white caps in honor of this campaign. But don’t worry, the original red Coke you fell in love with as a kid (and still crave after a night of one too many…or is that just me?) will be back on shelves when the campaign is over.

ASSOULINE Limited Edition Coca-Cola Retrospective

ASSOULINE, publisher of high-end art books, releases a special edition book celebrating Coca-Cola’s 125th anniversary. Bound in Coca-Cola red, the art piece recounts the history of this popular brand through color plates featuring photos, ads and designs taken from each decade. The limited edition release also comes nestled in a linen clamshell box. Available at Amazon for roughly $400 in June. More pics from the book below.