Primarius Artisan Bike

Ditch your penny farthing and weave through the city or countryside on the Artisan by Primarius. Every piece of the Primarius Artisan ($4000) is authentic, customized and handmade, giving the bike character and status beyond your average ten speed. The cognac-colored Brooks saddle sets off the royal blue lacquered, steel and aluminum frame.¬†With its vintage look and feel, you’ll be ironically crowned ‘king of hipsters’ to an audience of nonchalant twenty-somethings.¬†Still not convinced that you need this bike? All right, time to bring out the big guns. And by big guns, I mean a monkey riding a bicycle.