Some things in life, you want to be fancy–like ketchup, for example. Other times, though, you want no frills. None. J.L. Lawson & Co. recognizes this reality, and The Rack ($58), their limited edition hand-machined steel key rack, is the perfect example of superior simplicity. It has a magnetic base to stay put on your refrigerator or robot girlfriend, and it’s ready to hold two sets of keys and open a bottle or two when needed. They’re only making 99 of these, so act fast, fancy pants.