Ray-Ban Aviator Solid Gold: 18k for $3K

Wanna train yourself to stop losing or breaking your sunglasses every year? Coat those suckers in pure gold. That oughta do it. Ray-Ban’s classic Aviators are now available in 18k gold for $3,200. Limited to 1,200 pieces worldwide, each pair is packed with the company’s finest lenses, the P3 Plus, as well as Ray-Ban’s top-of-the-line polarized glass lens.

Ray-Ban Wayfarer Sunglasses Ice-Pop Collection: Perfect For (Motor)Boating

If black attracts heat, what does teal lure in? We’re thinking beach babes, especially if that teal is in the form of the new Ray-Ban Wayfarers Ice-Pop Collection ($TBA). Choose from an array of chilled out translucent colors while still rocking that timeless Wayfarer look. Because motorboating is already sweaty enough as it is.

Ray-Ban Aviator Folding Ultra Limited Edition Collection

The thing that’s extra nice about the Ray-Ban Aviator Folding Ultra Limited Edition Collection ($480) is the fact that they fold up. Don’t you wish other things would fold when you wanted them to? An unruly slice of pizza; a stubborn bed sheet; the Yankees. None of these things fold on command the way these glasses do. They also come in crystal green, blue and brown P3 Plus lenses, to go with silver, yellow and gold-plated frames.

Ray-Ban Foldable Aviators

Ever since you doubled over that baloney sandwich as kid, you’ve loved folding things. Pizza, clothes, heck, you even fold at poker when you have a full house, just because the kid loves to fold. Well open your eye folds and check out these new Ray-Ban Foldable Aviators ($195-$295). Since 1937, Ray-Ban has owned the Aviator style, and now, after hearing about your love for folding stuff, they’re folding for you. Hey, what’s your favorite musical group? Oh, right. Ben Folds Five.

Perfect Prizes for the Primary Politicians

Super Tuesday 2012, the Super Bowl of the Republican Primary, hits today. Watch the candidates outdo each other as they tell us which bold new programs and promises they’ll ultimately fail to implement if elected. Who will fail us the least? Now’s the time to choose.

In honor of the combatants, we’ve assembled the perfect prize for each candidate to take home should they win. Delegates? We fart on your delegates. This is the real competition, my friend. Click through to read So Freaking Cool’s “Perfect Prizes for the Primary Politicians”.

Read the rest of this entry »

Ray-Ban Flip Out Sunglasses

With the US Senate considering a resolution that would ban people named Ray from entering the country, we think Ray-Ban sunglasses are about to become crazy popular. Oh, and also this: Ray-Ban’s new Flip Out collection ($230), giving you the power to switch lenses with your Aviator or Caravan frames any damn well time you please, OK? Choose from 3 types of lenses: mirrored, gradient and polarized, with each one easily switching out with the small clips on gold or gunmetal frames. Each frame is nickel-free (no word on dimes, yet) and resistant to corrosion, so when banning Rays finally becomes the law of the land, these shades will still be in style. Get packing, Liotta.