In the world of Swiss sportswear, where the hills are alive with the sound of footfalls, the brand On is making a bit of a racket with its latest release. They’ve got a new pair of shoes hitting the market, and they’re not just any shoes. These are the Cloudboom Echo 3 and they’re being touted as On’s fastest ever. A claim that, if untrue, would be a rather swift way to lose customers.
The Cloudboom Echo 3 ($290), set to be available from July 6, is an elite marathon shoe designed with the feedback of athletes. On has done its best to take the thoughts of marathon runners, distill them into their purest form, and then weave into the very fabric of these shoes. The result is a shoe that features On’s signature CloudTec, a carbon Speedboard, and a new Helion HF hyperfoam derived from castor beans. Lol, yes castor beans.
Now, this Helion HF hyperfoam isn’t just any foam. On put 46% bio-based materials in it. The shoe is fully recyclable. They should make a shoe you can run in and also eat afterwards. Anyway, the foam provides impact protection and supreme energy return, so you can run longer and feel better doing it.
The Cloudboom Echo 3 also features a high-tech upper composed of a single cohesive woven structure. This offers zones for high breathability, because let’s face it, no one likes sweaty feet.
On designed the Cloudboom Echo 3 to provide explosive speed without compromising comfort. Realize your potential without aching feet.
Serious runners need serious shoes. You won’t do too bad with the Cloudboom Echo 3. And for real, that Cloudboom name is something else. Reminds me of sonic boom!!!