So, apparently McDonald’s and Tetris teamed up for a groundbreaking collaboration in China. They created a limited edition chicken nugget-shaped handheld gaming device for the 40th anniversary of Chicken McNuggets. Because who doesn’t want to hold a greasy, nugget-shaped contraption while playing games?
This revolutionary device, available exclusively at McDonald’s locations in China, features a built-in LCD screen and controls for the all-time classic game, Tetris. Because nothing says “fast food fun” like munching on chicken nuggets and maneuvering digital blocks to create lines. Truly, a match made in heaven.
It’s priced at a mere $4.25 USD. No clue if that’s expensive in China, but here in ‘Murica, that’s less than a Big Mac, no?
Is this a knockoff? Good question, and no! It’s not. It’s a fully-licensed nugget marvel brought to life through the combined efforts of McDonald’s, The Tetris Company, and Tetris Holding LLC, the worldwide rights holder of the renowned puzzle game.
The marketing geniuses behind this masterpiece claim they wanted to tap into the nostalgia of both Tetris and McDonald’s. Because, let’s be honest, nothing screams nostalgia like holding a chicken nugget in your hand, right? Who needs fancy controllers or sleek designs when you can have a handheld nugget that might just leave your fingers sticky with barbecue sauce?
But hey, let’s not judge too quickly. Maybe there’s a hidden genius in combining fast food and retro gaming. Maybe it’s a stroke of brilliance to fuse our love for processed meat shapes with addictive pixelated gameplay. Or maybe, just maybe, it’s a bizarre marketing gimmick that will make you question the sanity of both the companies involved and the consumers eagerly snatching up these nugget consoles. Because it’s sold out. Probably going for an arm and a leg on eBay.
Either way, it’s hard to deny the sheer audacity and, dare I say, absurdity of this collaboration. And I want one. Kudos to McDonald’s and Tetris for reminding us how to market, because this is now atop my to-do list. Get a McNugget/Tetris game.