Get that career started as a paparazzi with the new Sigma 200-500mm f/2.8 APO EX DG Ultra-Telephoto zoom lens ($26,000). Is Emma Stone too far away on her balcony to be photographed? Not anymore. Carrying this around in LA might take some getting used to, but you’ll never miss a shot again.
Gear By on Jun 25, 2014
Bad lighting can ruin even the best Instagram photos. Now, Nova ($60) helps you out with a wireless camera flash. The wireless flash beams 40 LEDs to wash your scenes of revelry in soft, natural light. You thought your photos were amazing before? Think again. No really…think again. Done? Ok.
Gear By on May 26, 2014
One hundred is the magical number for life expectancy. It marks a definitive point in people’s lives. Same with companies. So when Leica turned 100 this year, they decided to celebrate with the limited edition Leica M 100 models. They’ve put together the digital Leica M (Leica M Monochrom) along with the Leica M-A rangefinder camera in one set. The body includes stainless steel for the first time ever. The set also includes three Leica Summilux-M lenses. Get them at Leica Stores and Boutiques.
Gear By on Apr 23, 2014
Lytro brings a new, higher-end camera to the market, the Lytro Illum ($1500). It’s an extension of the previous Lytro. These cameras use the power of light field to allow the user to change focal points, dimensions and perspectives after the shot. Great for those horrible photographers among us. The Illum comes with a 4″ touchscreen and 8x zoom. Preorder now for shipment in July and never worry about crappy pictures again.
Gear By on Jan 21, 2014
It’s amazing how quickly technology becomes obsolete. Point-and-shoot cameras were prevalent five years ago. Now, production falls 50% per year. No one can deny smartphones are the de facto camera these days. Polaroid, though, won’t go down without a fight.
They’ve introduced the Polaroid Socialmatic ($299), an Android camera with built-in printer. Pictures can be shared on Facebook, Twitter or Pinterest through its on-board wifi. The built-in printer lets users print little 2×3 photos. What’s a bit odd is that the photos have a QR code in the front corner. Users can scan the code, retrieve the digital print online and reprint it.
The Socialmatic can be a fun party toy though widespread adoption, obviously, appears unlikely. Nevertheless, it has its place. Just like the History Channel has its place. Someone’s watching that channel.
Gear By on Jan 8, 2014
Let’s pretend you’re some embedded FBI-type agent. But I’m really an accountant you say. Not for the next paragraph you’re not. How do you capture that mastermind criminal secretly loading his illicit shipment of goods? Not by waltzing into that warehouse holding an iPhone. Toss a few of these mini Polaroid C3 cameras ($99) on the ground and record that villain in HD video at a full 1280 x 720 resolution. If that evil genius swims, know the C3 is waterproof. The expandable micro SD slot holds up to 32 GB, in addition to the 2MB onboard storage. That’s enough recording time to get all the evidence you need.
Put in a purchase requisition for these and sell the benefits of high-def images and video in a tiny package, ensuring your cover won’t be blown. You’re a freakin’ accountant, the purchasing department will say. Your reply? Not for this mission I’m not.
Gear By on Nov 13, 2013
Technology’s something, ain’t it? One day you’ve never even heard of a 360-degree camera, the next there’s a thriving market for them. After we checked out the Bublcam yesterday, there’s now some stiff competition from the Panono ($600). The price is $150 more, but there are some reasons why, including 72 megapixel pictures and a design that promises ruggedness for those ‘Whoopsie!’ moments. You throw it in the air, and when the ball is at its highest point and barely moving, 36 tiny cameras fire all at once. Viewing the pic is as easy as moving your phone or tablet in the direction you want to see. It should probably also be noted that, if you’re a subpar typist, it’d be very easy to spell ‘Panono’ as ‘Panini,’ the flat sandwich that rarely has cameras inside it.
Gear By on Nov 12, 2013
Xbox may be phasing out the 360 name, but here’s an object that’s all about the full circle. The bublcam ($450 CAD) is the world’s most innovative 360º camera, able to capture 14 mega pixel spherical photos and videos at 1080p at 15 fps and 720p at 30fps from all around you. Couple the ability to look anywhere with Wi-fi and you get a pretty great security camera option too. And we gotta imagine there will be much fewer red rings of death with this 360.